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Archive for the ‘success’ Category

Jack Carr: Sarah Palin Is A Media Sensation

Posted by Dr. Fay on April 5, 2010

A mixture of condescension and admiration, Jack Carr’s article makes some noteworthy observations about Sarah Palin’s amazing success story.  It was impossible to remove all the small barbs, but here are some of the more salient points:

When Sarah Palin made her debut as the host of “Real American Stories” on Fox News on Thursday night, she described several triumphs of regular people over insurmountable odds, but she missed an obvious one: her own.

[…]

With its tales of uplift and pluck, “Real American Stories” trades in the kind of easy sentimentality that provokes eye rolls among those of us who work in media while quickening the pulse and patriotic ardor of almost everyone else. At the beginning of the show, Ms. Palin promised that it would “reaffirm our pioneering spirit and unmatched generosity, here and around the world.”

And so it did, with two million people tuning in. It featured a young man with cerebral palsy who was inspired to walk by the love of a dog, a millionaire who financed the college educations of legions of underprivileged youngsters, and a soldier who died to save his brothers in arms. (LL Cool J’s interview was withdrawn after he complained that it was going to be used in Ms. Palin’s show, proving that not everyone was in the reaffirming mood.)

[…]

She was paid a $1.25 million retainer by HarperCollins. Her book, “Going Rogue,” has sold 2.2 million copies, according to its publisher, and she has another tentatively scheduled for this fall.

She now has an actual television career, including appearances as a pundit on Fox News, her gig as the host of “Real American Stories” four times a year, and a coming eight-part series on TLC called “Sarah Palin’s Alaska,” which will cost, according to some media reports, $1 million an episode (a lot more than governors make for “Come visit!” P.S.A.’s).

Other people have crossed the border from politics to media to very good effect — George Stephanopoulos, Patrick Buchanan and Chris Matthews, to name a few — but the transition was far more gradual. Ms. Palin turned on a dime and was a ratings sensation from the word go: her first paid appearance, as a commentator on “The O’Reilly Factor” on Jan. 12, was good for an extra million viewers.

Her appeal doesn’t stop at the red states. When Ms. Palin stopped by to chat with Oprah Winfrey — not exactly friendly territory — the show achieved its biggest ratings in two years.

[…]

Back in September 2008, when she was unveiled in St. Paul during the Republican convention, a longtime political reporter told me that her appeal would burn off over time. I wondered about that. I’m from Minnesota, which is sometimes considered the southernmost tip of Alaska, and her way of speaking in credulous golly-gee may have been off-putting to some, but there is a kind of authenticity there that no image handler could conjure.

In Ms. Palin’s America, everyone’s got bootstraps; they just need to have the gumption to find them. And her version is full of plain old folks spending a lot of time overcoming a great deal, including a government that she posits usually intends to do them harm. “America is exceptional! It’s not her politicians that make her so; it’s her everyday people and the values Americans hold so dear,” she said on her Facebook page, which, by the way, has 1.5 million fans.

[…]

Ms. Palin still gets a session in the media spanking machine every time she does anything, but the disapproval seems to further cement the support of her loyalists. Ms. Palin may or may not be qualified to represent America around the world, but she certainly represents vast swaths of the American public and has a lucrative new career to show for it.

If we don’t see why, then maybe we deserve the “lamestream media” label she likes to give us.

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Posted in Fox News, Governor Sarah Palin, Jack Carr, Media, Real American Stories, success | Tagged: , , | 1 Comment »