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Palin is the Queen of Social Media & Here’s Why

Posted by Jackie Siciliano on June 21, 2013

Glasses_SarahFollowing is quite the interesting article on social media and Sarah Palin’s extremely effective use of both Facebook and Twitter.   Okay, I know the original title of the article is somewhat different; however, if you take the time to read what Daniel Chioco has to say about Sarah Palin and her success in communicating her message via social media, I think that you just might agree with my title for this blog entry.

Why Sarah Palin Should Be a Content Marketing Role Model

As I was browsing the pages of Google News to stay up-to-date with the latest in entertainment, politics, science, and other trending stories, I was surprised to see numerous headlines about Sarah Palin. Now, this post isn’t meant to be political at all, but it still impresses me that even after 4 years without holding or running for office, Palin is still able to make headlines – even just because of a single tweet or Facebook post.From “death panels” to “blood libel” to her latest tweets on the IRS, I can’t think of any other politician who could make the front page of any newspaper because of a simple social media statement. Whether or not you like her, this sort of social media influence is the kind of impact that brands everywhere are after.

I realize that most brands will never achieve the influence or following Sarah Palin has, but that’s exactly why she’s such a powerful content marketing example. By using Facebook and Twitter to bypass traditional media, Palin is able to speak directly to those who agree with her and give them more of what they want to hear. While brands certainly don’t have to say the same controversial things Palin does, there’s definitely a secret behind her success.

  1. Know your audience and what they want.
  2. Give your audience what they want.
  3. Be consistent in doing it.

These strategies have defined Palin’s online presence, garnering media attention for her 388 Facebook posts and 1,498 tweets. While they might be basic principles, they have to be implemented to work, and Palin’s social media presence certainly embodies these principles.

This isn’t to say that all brands that embody these principles will succeed. These are just the basics. As I delved deeper, one of the biggest assets to Palin’s online presence is her unique voice, and brands will similarly need to develop their own voice to succeed. More



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