Look for 3rd expansion of markets for ‘The Undefeated’ at end of month

– by Josh Painter
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According to The Desert Sun, The Undefeated will debut in California’s Coachella Valley Friday, July 29:

Film distributors on Monday notified Cinemas Palme d’Or that they’d open “The Undefeated” this coming weekend — only to decide hours later that the local premiere would be pushed back a week.

The local debut will now be held during the July 29 weekend in Palm Desert, a Republican- dominated city that counts Palin’s own in-laws as part-time residents.

“We were anxious for the opportunity to play something completely different than what we usually do,” Cinémas Palme d’Or co-owner Brian Tabor said.

“I don’t think there’s as many opportunities for a product that perhaps reaches a more Republican or conservative base. Documentary filmmakers tend to go with more of a liberal stance with the subjects they cover.”

[More]

Apparently, the Palm Desert opening will be part of the third market expansion for “The Undefeated” in as many weeks, a strategy which seems to be right in line with director Stephen Bannon’s intentions for his documentary:

“Our objective is very simple⎯ to bring this film to every market and every corner of the country; starting with a limited theatrical release and then through an aggressive broader distribution strategy including streaming video, on-demand access and DVD.”

The Coachella Valley is the agricultural and recreational desert valley of Southern California, with a population of 600,000. Its four largest cities are Indio, Palm Springs, Cathedral City and Palm Desert.

Cross-posted from Texans for Sarah Palin

– JP