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Archive for July 17th, 2011

Discussing ‘The Undefeated’ on Roderic Deane Blog Talk Radio

Posted by Adrienne Ross on July 17, 2011

By Adrienne Ross –

Today, Roderic Deane interviewed me on his blog talk radio show. RD also talked to Josh Painter of Texans for Sarah Palin and Tami of Moms 4 Palin. We discussed how we got involved in blogging, why we support Governor Palin, what we gathered from personal encounters with the Governor, and engaged in in-depth discussion of The Undefeated. I come on at about 35:55 into the show. Enjoy.

Vodpod videos no longer available.

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The Undefeated Earns $5K/Screen though Saturday Night

Posted by Ron Devito on July 17, 2011

Approximately $5,000 per screen through Saturday night

“What would have taken months and cost millions, ARC did in weeks with virtually no traditional media advertising”

Wider national rollout to commence in the coming weeks


Santa Monica, Calif. (July 17, 2011) – ARC Entertainment, the distributor of “The Undefeated,” the film about Gov. Sarah Palin’s rise from obscurity to national prominence, announced today that through Saturday night the film had a stronger opening than expected with the large markets trending towards weekend per screen averages above $10,000 driven by multiple sold-out runs. The film had accumulated approximately $5,000 per screen through Saturday night. Unique in the theatrical feature world, The Undefeated was rushed to select digital theatres in only 3 weeks, and was marketed almost entirely through social media and grass roots efforts, with virtually no traditional media spend. With the strong initial showing, the film is going to a wider release footprint later this month, with details being announced soon.


The film opened in 10 markets on Friday including Atlanta, GA, Dallas, TX, Houston, TX, Denver, CO, Phoenix, AZ, Orlando, FL, Indianapolis, IN, Kansas City, MO, Oklahoma City, OK and Orange, CA.


“We are extremely pleased with the audience reaction, which has been over-the-top enthusiastic and very passionate, including standing ovations at most screenings,” said Trevor Drinkwater, CEO of ARC Entertainment, the film’s distributor. “We expect word-of-mouth to keep ticket sales strong and we will definitely expand the film to a wider national audience. With merely three weeks of preparation and a virtually non-existent traditional advertising spend, the film did exceptionally well. ” .


“We have been told the theaters in Phoenix, Atlanta, Denver and Indianapolis moved the film to bigger screens to accommodate oversized crowds. Because of high-ticket sales, the Phoenix theater put ‘The Undefeated’ on two screens during one showing to accommodate demand,” stated Andy Badolato, VP Marketing and Business Development of Victory Film Group and Associate Producer of “The Undefeated.”


Over the weekend reports also documented the strong ticket sales and enthusiastic audience reaction. Reuters reported, “It may not be ‘Harry Potter,’ but another film featuring a bespectacled protagonist is racking up strong pre-sales before its national roll-out this weekend.” AOL’s Patch reported, “Reactions from filmgoers attending the screening were overwhelmingly positive.” The Brisbane Times of Australia reported, “‘The Undefeated,’ a documentary tracing Sarah Palin’s rise to political power, has opened in US theatres to overwhelmingly positive opinion.”


“ARC Entertainment and its digital distribution partner Cinedigm did an incredible job opening weekend,” said Stephen K. Bannon, the film’s writer and director. “This was a high risk bet- a national release in ten disparate markets with only three weeks preparation supported solely by social media. What would have taken months and cost millions in P & A, ARC Entertainment and Cinedigm accomplished within a month with negligible costs. This film will find its audience because of its appeal and our savvy distribution partners.”


“The Undefeated is the perfect example of how digital cinema can benefit both producers and audiences,” said Jill Newhouse Calcaterra, chief marketing officer at Cinedigm. “Starting with theatre location selection, we worked quickly – with precision accuracy- to generate a terrific box office result with virtually no marketing dollars. This is a new model that is going to benefit the entire entertainment industry and audiences who want to see unique products.”


“The combination of passionate audience response, sustained standing ovations and in-theater Twittering convinces us that this is a special film that will have incredible word-of-mouth,” said Glenn Bracken Evans, Victory Film Group co-founder. “The film’s website has received hundreds of thousands of hits. I am truly amazed that in certain markets we will hit or exceed the $10,000 per screen mark given that we had absolutely no electronic media spend and only booked the theaters weeks ago. I’m particularly amazed we accomplished this in Phoenix and Orange County, two of the country’s most competitive markets during one of the toughest summer weekends and up against Harry Potter.”


Written and directed by Bannon and produced by Victory Film Group co-founder Glenn Bracken Evans and Dan Fleuette, “The Undefeated” was independently financed by Victory Film Group and its partners.


The film includes leading prominent political commentators Mark Levin, Tammy Bruce and Andrew Breitbart as well as conservative activists Kate Obenshein, Sonnie Johnson and Jamie Radtke. Additionally, the film features interviews with Alaskan civil servants, elected officials and advisors who were involved in Alaskan politics during Governor Palin’s tenure.


About ARC Entertainment

ARC Entertainment provides brand marketing, retail strategy, physical distribution and sales services for consumer products, with an emphasis on entertainment-based products. ARC Entertainment is a “solutions-based” distribution company. ARC Entertainment’s unparalleled relationships with national retailers, coupled with strong sales and marketing expertise, enables the Company to explore unique programs and business models for its content partners. The company develops creative and profitable retail marketing programs by connecting Intellectual Property and Content owners directly with retailers. This enables ARC Entertainment to truly align content development, investment and distribution with the requirements of retailers and their customers. ARC Entertainment monetizes Content in multiple revenue streams including: Theatrical Distribution, DVD, Blu-Ray, Digital, Electronic Sell-Through, Streaming, VOD, PPV, Pay and Free TV. ARC Entertainment.


About Cinedigm

Cinedigm is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm’s digital cinema deployment organization, software, satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and marketing and distribution platform for alternative content such as CineLive ® 3-D and 2-D sports and concerts, thematic programming and independent movies is a cornerstone of the digital cinema transformation. Cinedigm ™ and Cinedigm Digital Cinema Corp. ™ are trademarks of Cinedigm Digital Cinema Corp. (CIDM-G)


About Victory Film Group

Victory Film Group develops, produces and distributes films that address today’s leading political, socio-economical and cultural issues from a conservative

For More Information


Media Relations, Victory Film Group

CRC Public Relations

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“It’s Like Our First Team Is Standing On the Sidelines” N.H. Voter waiting For Palin To Announce.

Posted by M.Joseph Sheppard At Palin4President2016 on July 17, 2011

The Los Angeles Times, which admittedly has, of recent times, been comparatively fair and balanced when it comes to prospective GOP candidates-especially Sarah Palin, (guilt for past bias?) has a substantial article on Rudy Giuliani,who is currently on a tour of New Hanpshire.

The article contains an interview with Giuliani where his past campaign, which was a poorly thought our affair, his possible run in 2012 ” he has given  thought little about whether he will enter the 2012 race” but is leaving his options open “based on whether any of the candidates can beat Obama”.

I have expressed the belief that Giuliani would be an ideal VP candidate for Sarah Palin bringing so much to that team as regards experience, executive management, foreign affairs experience, business management andof course respect. 

This viewed was shared by GOP activists-he ran away with an on line poll I conducted on who should be Palin’s VP pick when experienced potential candidates were considered.

What stood out from the article however was a quote from a 73 year activist who came to hear Giuliani and who had supported him in 2008;

“And there are clearly some voters who share that view, like Jack Hughes, 73, who volunteered for Giuliani’s effort last time.

Hughes and his wife, Joanne, who attended Giuliani’s New London drop-by Friday, said they were unimpressed by the choices and were waiting for entries by Giuliani, Texas Gov. Rick Perry and former Alaska Gov. Sarah Palin.

“It’s like our first team is standing on the sidelines,” Hughes said. Though he spoke glowingly of Giuliani’s efforts to clean up New York — which would be central to his campaign — Hughes said he and his wife were disappointed by Giuliani’s last campaign. “

Mr. Hughes shows the wisdom of his age and his long time in politics with this observation that the “heavy hitters” have not yet come up to bat-particularly Palin without whose decision, one  way or the other, no realistic assessment of who is going to get the nomination can be made. Should she decide to run  a Palin/Giuliani team would be formidable in 2012.

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