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Palin brands new era of politics with TLC show

Posted by loricalabrese on November 15, 2010

Most Presidential hopefuls start the publicity machine for their candidacy with a book blitz–Mitt Romney, who is widely expected to make another run for the presidency in 2012, hit key primary states during a recent book tour, which looked quite a bit like a presidential campaign schedule. Obama did it in 2006, proving the hype over a book can be disguised as a potential campaign run. As part of the public relations roll-out, Obama’s team made a deal for Time Magazine to run excerpts, he was on the cover with the headline “The Next President,” and he appeared on the show of book-selling guru herself, Oprah. Consider it a clever strategy to gin up some publicity, keep your name in front of the people, and tip those favorability polls in one’s favor, but as we’ve found out, Sarah Palin does things differently–Yeah, she has a book tour scheduled for her latest book, “America By Heart”, but unlike others, she has also decided to scale Mt. McKinley and come face to face with a mama grizzly in her new TLC series, Sarah Palin’s Alaska.

Perhaps you can say Palin has ushered in a new era of politics with the eight-week series that chronicles the life of the former Alaska governor and vice presidential candidate and her family. Palin states in the beginning of the show, “I love this state like I love my family.” And although the show is touted as a tribute to the state of Alaska (and a beautiful one it is with its amazing aerial views of the state), one must also realize that it’s an insider’s look into this potential 2012 candidate. The show is obviously part of Palin’s ongoing publicity campaign, underscoring her brand as an independent, rugged mama grizzly with a can-do attitude. And frankly, it succeeds. It’s pure genius… Read more

As published at Examiner.com

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